Gina Miller: Sports Anchor
Gina Miller with CBS Sports is the perfect example of a working professional who self promotes well.
She is an Anchor for "The Fan Sports Show" and a Sports Girl who knows how to network.
The web is a useful tool for networking and (when used properly) can help build up someone's credibility on a specific subject.
Creating this website not only allows Gina to reach out to her fans on a more personal level but, it is also helps her stay up to date on daily news and is a good reflection of her sports knowledge.
Websites used for self promotion are usually subject specific. In Gina's case her website is geared toward sports. She gives helpful tips for Interns: what to do, what not to do, and how to turn an internship into a job after graduation. Because she is a sports anchor her tips are geared toward interns seeking a job similar to hers. Therefore, her website uses language that is specific to sports production. She uses words such as "photogs" and "logging". Most people may not understand what these words mean but a sports intern knows exactly what she is talking about.
A good promotional website is language specific and reassures the audience (whether employer or fan) that they have an in-depth knowledge on the subject- that could mean their major or their current profession. It also includes pictures to keep people interested, links to keep people engaged and uses words that are easy to understand.
She is an Anchor for "The Fan Sports Show" and a Sports Girl who knows how to network.
The web is a useful tool for networking and (when used properly) can help build up someone's credibility on a specific subject.
Creating this website not only allows Gina to reach out to her fans on a more personal level but, it is also helps her stay up to date on daily news and is a good reflection of her sports knowledge.
Websites used for self promotion are usually subject specific. In Gina's case her website is geared toward sports. She gives helpful tips for Interns: what to do, what not to do, and how to turn an internship into a job after graduation. Because she is a sports anchor her tips are geared toward interns seeking a job similar to hers. Therefore, her website uses language that is specific to sports production. She uses words such as "photogs" and "logging". Most people may not understand what these words mean but a sports intern knows exactly what she is talking about.
A good promotional website is language specific and reassures the audience (whether employer or fan) that they have an in-depth knowledge on the subject- that could mean their major or their current profession. It also includes pictures to keep people interested, links to keep people engaged and uses words that are easy to understand.